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8 reasons to visit Jagodina

I travelled all around the world, but couldn’t find a place like Jagodina anywhere else,” says the famous adventurer Jovanča Micić in the famous Yugoslav film Journey around the World, based on the comedy play by Branislav Nušić. We have not visited the entire Serbia yet, so it is difficult to judge fairly, but we are tempted to see for ourselves whether there is any truth in this sentence of the proud inhabitants of the city over the Belica River, in central Pomoravlje District.

Predeo Jagodine


It is not known with certainty whether the first human communities in this area appeared in the old or new Stone Age, but the first preserved written data on Jagodina dates from the end of the 14th century, in a letter from Princess Milica. Throughout history, it was also called Jagodna and, for a few decades after World War II during the communist period, Svetozarevo, after the socialist Svetozar Marković. And it got its today’s name either from the red sweet fruit (“jagoda” is a Serbian word for strawberry), or, as romantics like to say, from the innkeeper named Jagoda, who had an inn on the nearby hill. She would serve guests during the day and, at night, in the moonlight, she would attack and rob rich caravans by the road accompanied by her 40 robbers. Well, who’s more intimidating – Ali Baba or the lady innkeeper from Jagodina?

Today, Jagodina is not a large town, but it offers quite a variety of content. It does not have a pedestrian zone, but the main street closes to traffic in the summer evenings. Otherwise, it is busy, full of shops, cafes, restaurants, and you can see some buildings with beautiful, decorated facades. It leads to the main square with the monument to the Liberator. The monumental obelisk made of white marble is dedicated to the people of Jagodina who fell for freedom. A tribute was also paid to the Red Army fighters who died for the liberation of several Serbian cities within the complex known as the Russian Cemetery. One of the most interesting cultural institutions is the Museum of Naïve and Marginal Art. Housed in a magnificent building, it houses a collection of unconventional art featuring more than 3,000 works by 400 authors from around thirty countries around the world. A great opportunity to get a glimpse into a slightly different world of art. You should also walk to the Old Church, dedicated to St. Michael the Archangel, the endowment of Prince Miloš from 1818, and about half a century newer church of Saints Peter and Paul.

And during the hot summer days, the most appealing place to visit is, of course, the Aqua Park waterpark. It is quite large, with many pools, slides, and various water attractions for children and adults, as well as sports fields and catering facilities. And throughout the year, you can visit Potok excursion site or Đurđevo Brdo, as it is also called. Pride of the city and, frankly, one of the most beautiful and tidy excursion cites we have seen. An oasis of greenery, trees, colourful flowers, fountains, holiday benches, walking paths, open air theatre with seats, and an artificial waterfall, the first one in Serbia. Tastefully and moderately landscaped. A modernly equipped playground for children has also been built here. Right next to the Zoo for all-day entertainment of the youngest.

The new symbol of the city is a metal globe on which fictional character Jovanča Micić sits, surrounded by suitcases, and it is inscribed with the aforementioned statement of his. It is placed on the roundabout at the entrance to the city from the direction of Ćuprija. A cute announcement of the experience that awaits you in Jagodina. And, if you wish to take a glimpse of some warrior history, it is a good idea to go to Captain Koča’s Oak on the bank of the Great Morava River. It is next to this centuries-old tree that Captain Koča Anđelković led the local people to liberation from the Ottomans.

Spomenik u Jagodini


It is located next to the Aqua Park. On the outside, it does not look like a museum, and on the inside, it could use some refinement. It is divided into two rooms. One includes figures of famous Serbian athletes – Vlade Divac, Sale Đorđević, and Novak Đoković. In the second room, there are domestic and foreign politicians, historical and ecclesiastical figures, artists, and two wax figures of Nikola Tesla – as an old and young man. There are only three ladies presented – Desanka Maksimović, the first Serbian female poet, nun Jefimija, and heroine Milunka Savić. There are huge differences in the representation of various figures – from the fine ones, through those that can be recognized by their characteristic garments, to the ones where the freedom of artistic expression has been so playful that it is necessary to read the nameplate in order to get an idea who the wax figure represents. Among the best exhibits, and perhaps the most faithful one, is the portrayal of Vuk Bojović, the long-time director of the Belgrade Zoo, who pioneered the idea of establishing the museum. In the central part there is a figure of King Petar I Karađorđević on the day of his coronation with a large mantle and closed carriages from the 19th century, which are believed to have been at the court of King Milan Obrenović.

It is certainly not a branch of the famous Madame Tussauds Museum, but it is the only one in Serbia, so it should be visited out of curiosity, for fun.

Muzej voštanih figura u Jagodini


It is housed in a beautiful building that used to belong to the Sokol movement built in 1935 in the main city street. There are officially five departments, but they are all presented in the same room. The most valuable is the Neolithic collection of the Starčevo and Vinča cultures. Fossils of mammals, a collection of minerals, numismatic items, medieval weapons, metal filigree belts and jewellery, folk art, traditional garments and handicrafts, spiritual objects, and the collection The Birth of Glassmaking in Serbia are also on display. There must be many interesting exhibits, but it is difficult to study them all in detail and read the explanations in a cramped space and inside full showcases. It’s a pity. Unfortunately, it shares the fate of many museums in smaller areas in Serbia, which for various reasons do not have the opportunity to display their treasures in a way that would attract the attention of visitors, which they certainly deserve.

Zavičajni muzej u Jagodini


8 reasons to visit Jagodina


Karts seem to be getting more popular, so there are two go-kart tracks in Jagodina. The new one, 745 meters long, is designed to allow combining three types of different tracks. Illuminated by modern lighting and equipped with the MyLaps timing system, it meets all the requirements for excellent and safe entertainment for casual enthusiasts, but also for precision driving of professionals. Jagodina is one of the hosts of the Open Championship organized by the Sports Car and Karting Association of Serbia. The best Serbian kart drivers and competitors from several countries show their skills and courage here. Since the winner can sometimes be decided by only a centisecond, everything must be perfect, including the fuel. Karting is a machine, but the old saying can also be applied to it: “Choose what you consume if you want to be strong”. And to be a top-notch machine, its engines consume premium G-Drive fuel. Pure, powerful energy to accelerate and win new records.

Jagodina will host the competition on the last weekend of June, as well as the final clash of the best on the last weekend of September, when the winners of the general placement and individual categories will be announced, and they will be awarded valuable G-Drive prizes and recognitions. And don’t forget that even the greatest champions need support, so attending one of the planned races, with the exploration of the surrounding area, can be a great weekend entertainment. The excitement is certainly guaranteed.


  •  June 2, 2024 – Autokomerc Karting Centre
  •  June 30, 2024 – Karting Centre Jagodina (right circle)
  •  September 1, 2024 – Kula Motodrom
  •  September 29, 2024 – Karting Centre Jagodina (left circle)

Karting u Jagodini


It is the motto of the first zoo south of Belgrade. It is not very large, but it is a home of about 250 animals of about fifty species. From exotic fish and snakes, always amusing monkeys, lovable lemurs and alpacas, beautiful white wolves, to serious beasts such as the African lion, tiger, Asian black bear, and European brown bear. But the most popular inhabitant is the giraffe, which is called… well, of course Jovanča. Meeting the tallest land animal of unusual build, graceful gait, and soft eyes is a real pleasure. If only he had a partner of his own kind.

It is clean, tidy, and landscaped with flowers and trees, some of which are rare specimens, so you can learn a thing or two about plant life, as well. After hanging out with wild animals, you can relax and grab a bite in the restaurant or buy a souvenir to remember your visit.

Zoološki vrt u Jagodini


About a 20-minute drive away from Jagodina, along the road that has good and patched parts, and partly along a gravel road, you can reach the plateau from which you have a beautiful view of the surrounding slopes covered with dense forest. Crni Vrh Mountain is named after them, and its name means “black peak”. A little bit higher there is a mountain lodge. The chatty host explains everything in detail in a gazebo in the garden where all nature lovers can rest and invigorate. At the top, 707 meters high, there is a TV relay, and a little lower there is a military facility, so we are warned that it is allowed to go in that direction. But there are many other marked hiking trails to explore this rather pristine area. One leads to the most abundant spring in Šumadija, the spring in Gornje Štiplje village, and the other leads to the monastery of Jošanica, which dates from the time of Prince Lazar. In addition to hikers, the host proudly says that Crni Vrh is visited by more and more visitors. In addition to clean air and lush greenery, it can bring additional joy to the youngest. Apart from friendly dogs that follow you as soon as they see you, there are donkeys and small horses on the large estate. A real rural and mountain idyll.

Crni Vrh


We turned a little off the road and headed to Batočina, to check out the longest natural hedge maze in Europe. At the entrance we are greeted by a huge transformers robot. The area of several hectares is teeming with entertainment. Giant inflatable bouncy castles with slides, a mini golf course, playgrounds for toddlers, a huge trampoline park divided by age groups for safety, a wooden boat…In the enclosed area, there is a Hobbit house which even adults can enter, a game room and tables with countless pieces of the most famous building blocks in the world. But we came for the maze. The 3.5 km long trail, bordered by a high hedge, leads over or under six bridges of different colours that serve as observation posts, and branches into countless possibilities, as well as dead-end alleys. Although there is a map at the entrance with marked possible paths, which must be photographed, many get lost, so the “rescuers”, who watch from the high tower, have their hands full. An excellent test of resourcefulness and patience.

Although its name only emphasizes that it a labyrinth, this is actually a large amusement park for all ages, the content of which is constantly being supplemented. It is open on Fridays, Mondays, and weekends, so you can choose a day for entertainment with friends or a cheerful family all-day gathering.

Bora Lavirint u Jagodini


There are many places in Jagodina where good food is guaranteed, but we are already well away from it. We’ll have to go somewhere along the motorway. The Moravski Konaci ethno village has a good reputation. It really is a rural setting. At the entrance, there is a wooden chapel, then comes a part with farm animals, cabins for guests, a granary, fruit trees and flowers, and finally a restaurant on an artificial pond. Everything is made from wood, there are some antique items and traditional folk details to complete the experience. And what about the food? Beef soup, a plate with a variety of cheese, meat skewers, a pork loin baked in kaymak cream with potatoes, and a tortilla spiced with garlic… like a Sunday lunch that Grandma prepares for the loved ones.

Restoran Moravski Konaci


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